Having a solid and creative social media strategy is so important in tourism and hospitality. A dead Twitter feed, an unloved Instagram account and an unfocused Facebook page is simply bad for business. We’ll teach you everything from writing a snappy tweet to editing an Instagram photo and getting those Facebook settings right. While SEO is still seen as somewhat of a black art, we’ll give you simple guidelines to help you get that important first page ranking on Google.
One of the most important social media outlets, having a visually stunning Instagram feed can really drive interest in your business. We love Instagram and we’ll show you how to get the best out of your photos, how to caption and hashtag them for the most impact, growing a real audience organically.
While waning a little in influence compared to Facebook and Instagram, a Twitter presence is nevertheless still an important part of any social media strategy. We’ll teach you how to tweet effectively (and not sounding like spam) as well as help you link your Twitter account to Facebook and Instagram.
While Facebook was never intended as a business tool, today a business Facebook presence is almost obligatory. We’ll teach you how to get that page looking good (it’s not that easy!), how to update so that you have a good mix between being personal and adding important information about your business.
As the saying goes, you’re either on page one of Google search results or you’re nowhere. There are many factors that need to be taken into account to master the black art of Search Engine Optimisation, but we’ll tackle the technical stuff to help your business rank highly on relevant search result pages.