SOCIAL MEDIA AND SEO

Having a solid and creative social media strategy is so important in tourism and hospitality. A dead Twitter feed, an unloved Instagram account and an unfocused Facebook page is simply bad for business. We’ll teach you everything from writing a snappy tweet to editing an Instagram photo and getting those Facebook settings right. While SEO is still seen as somewhat of a black art, we’ll give you simple guidelines to help you get that important first page ranking on Google.

INSTAGRAM

One of the most important social media outlets, having a visually stunning Instagram feed can really drive interest in your business. We love Instagram and we’ll show you how to get the best out of your photos, how to caption and hashtag them for the most impact, growing a real audience organically.

TWITTER

While waning a little in influence compared to Facebook and Instagram, a Twitter presence is nevertheless still an important part of any social media strategy. We’ll teach you how to tweet effectively (and not sounding like spam) as well as help you link your Twitter account to Facebook and Instagram.

FACEBOOK

While Facebook was never intended as a business tool, today a business Facebook presence is almost obligatory. We’ll teach you how to get that page looking good (it’s not that easy!), how to update so that you have a good mix between being personal and adding important information about your business.

SEO

As the saying goes, you’re either on page one of Google search results or you’re nowhere. There are many factors that need to be taken into account to master the black art of Search Engine Optimisation, but we’ll tackle the technical stuff to help your business rank highly on relevant search result pages.

Latest Instagram Snaps
  • Pork being grilled over charcoal in Hoi An for pork spring rolls or bánh uớt thịt nướng. I’ve got a recipe going up on the site tomorrow for these wonderful DIY spring rolls that served as our lunch during the three months we were in Hoi An for five years ago. Unfortunately I didn’t see the lovely lady on the square who made these on my recent trip a couple of weeks ago. But seeing the well where we used to sit and roll the smoky grilled pork up with fragrant greens, lettuce, sliced cucumber, and spicy sauce, brought back lots of delicious memories. Instead of rolling everything up in dried rice paper, we rolled up in 'bánh uớt’, the ‘wet’ opaque rice flour rounds that are essentially made from the same mix used to make rice noodles. Recipe going up for both tomorrow. #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #culinarytravel #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #buzzfeast #buzzfeedfood #thekitcn #food52 #feedfeed #springrolls #streetfood
  • Another decorative temple entrance in Hoi An, Vietnam. One of the real delights for me in discovering Hoi An is slipping into the many Chinese temples, pagodas, historic houses, and museums that line the streets of Hoi An. #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #culinarytravel #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #temple #chinesetemple #history #architecture #architecturelover
  • Businesses in Hoi An are getting creative with their lanterns, with different styles strung up across the street outside their business in keeping with their theme or decor. Love these! #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #culinarytravel #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #lanterns #ihaveathingforlanterns
  • A temple entrance in Hoi An, Vietnam. One of the real delights of Hoi An is buying a ticket to the ancient city and visiting all the many Chinese temples, pagodas, historic houses, and museums. #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #culinarytravel #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #temple #chinesetemple #history #architecture #architecturelover
  • Embroidered ribbons act as the change room curtain at @chulafashionhouse in Hoi An. We all fell in love with their vibrant fashion featuring beautiful embroidery, appliqué and printing, inspired by traditional crafts and Vietnamese motifs. All the participants in my little Vietnam Culinary Tour group left with a purchase. #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #traveller #foodietravel #foodtravel #culinarytravel #culinaryjourneys #grantourismotravels #vietnamesefood #vietnamculinarytour #shoppingbreak #shopping #fashion #fashionblogger #fashionista #fashionstyle #embroidery #textiles #crafts #handifcrafts
  • Cao lau, the quintessential dish of Hoi An and my most favourite noodle dish in the world. I didn't eat enough of it on our recent stay in Hoi An, yet it was cao lau that led us to extend a stay in Hoi An five years ago from a week to three months. It seems a little crazy now to think that a dish of chewy noodles, succulent pork, fragrant herbs, fresh greens, spicy chilly sauce, and crunchy dough crisps could determine the course of one's travels. Or does it? What do you think? Are noodles a legitimate reason to travel and inspire the deep discovery of a place? . #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #culinarytravel #foodtrip #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #buzzfeast #buzzfeedfood #thekitcn #food52 #feedfeed #noodles
  • A woman in Hoi An market selling the dough crisps that are deep fried and sprinkled atop the cao lau noodles. Read more about the noodles, which are unique to Hoi An, in the previous post. #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #foodtrip #culinarytravel #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #buzzfeast #buzzfeedfood #thekitcn #food52 #feedfeed #noodles
  • Fresh cao lau noodles in Hoi An market. When we first visited Hoi An five years ago these chewy, rustic rice noodles that are unique to Hoi An were a revelation. We loved them so much we ate them every second day. We visited the family whose ancestors invented the noodles. And we pitched stories on them - and Hoi An food in general - to our editors. We subsequently settled into Hoi An for three months. They remain my favourite noodles and I couldn't have been happier to see them. Click through to our site and search 'cao lau' to read more about them. #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #traveldeeper #foodie #foodies #foodietravel #foodtravel #culinarytravel #culinaryjourneys #foodwriter #foodblogger #foodiesofinstagram #grantourismotravels #vietnamculinarytour #vietnamesefood #buzzfeast #buzzfeedfood #thekitcn #food52 #feedfeed #noodles
  • Heavenly pieces of pork belly at a Hoi An market stall. (In case you missed it Terence has posted a recipe for achieving a perfectly crispy pork belly on our site; link in bio.) #latergram Day 7 of our inaugural Vietnam Culinary Tour. Details on our site; link in bio. 2018 dates coming soon. #hoian #vietnam #centralvietnam #asia #travel #food #traveller #foodie #foodies #foodietravel #foodtravel #culinarytravel #culinaryjourneys #travelwriter #travelling #travelblogger #foodwriter #foodblogger #foodporn #foodiesofinstagram #grantourismo #grantourismotravels #vietnamculinarytour #vietnamesefood #buzzfeast #buzzfeedfood #thekitcn #food52 #feedfeed